joie

I first heard of Joie from one of my co-workers, and at the time it was still a relatively new brand. Launched in 2001, Joie's aesthetic is comfortable + chic clothing made for the gal on the go. Over the past couple years, the brand has really evolved and now functions as the perfect combination of laid-back California style and Parisian chic.

Joie opened a boutique on Melrose at the beginning of the year, and the mag partnered with the brand for the grand opening party. Here are a few images from the evening, as captured by the lovely + talented Emma Rosenblatt.

Photos by Emma Rosenblatt

I love the clean look of the new shop, and the relaxed feel of all the clothing and accessories. Following the event, I scooped up the day dreaming flats and they've definitely become a wardrobe staple.
xx